Tuesday, June 03, 2008

|Extra! Extra! Read all about it! Dubai is NOW the most extraordinary city in the world!|

Or so the Dubai Department of Tourism would have you believe, according to the ad I saw this morning on CNN.

I feel like I would find the ad less absurd if it had stated that "Dubai is the most extraordinary city in the world." That's the kind of unqualified superlative one expects from a tourism board. But that "now"...

That "now" suggests that the The Most Extraordinary City in the World Committee assessed Dubai's bid for the title and found it lacking. But then Dubai put its nose to the grindstone and corrected all of its deficiencies and, upon reassessment, the TMECWC gladly bestowed its most coveted (and singular) title upon the Emirate capital.

Or that at the most recent All World City Conference there was a motion to name Dubai as The Most Extraordinary City in the World and after a heated debate that lasted into the night, Dubai emerged from the electoral fray victorious.

Dubai better watch it's back, because I think Podgorica is already gearing up to take its place.


promulgated by SWS2.1 at 11:54.
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